VitalSmarts

Crucial Learning

Client: VitalSmarts
Role: Producer
Directors: Cole Sax, Tony Vainuku

A set of commercials for VitalSmarts’ Crucial Learning courses that are designed to help empower during challenging moments in life and work.

During VitalSmarts’ rebranding and reworking of their “Crucial Learning” course, I had the opportunity to create both training videos, and commercials that act as intros to their courses. We had the challenge of showing the viewer an entire story arc in a mere 15 seconds that includes the problem, the working, and the solution. Over the course of an entire year, we delivered 75 training videos and 5 commercials.