Blue Cross

Work To Be Done

Client: Blue Cross of Idaho
Role: Producer

Director: Benjamin Sonntag

In this genuine sequence of commercials, we focused on finding true Idahoans who we were able to build a relationship with and shape an honest story. From the start, we dedicated our time to getting to know our audience and our cast. We explored Idaho and our cast’s culture and we celebrated the virtue of being your true self.

During this ongoing project, we created three 15 second commercials based on “Work Guides Us”, “Work Feeds Us”, and “Work Heals Us”—the core values of Blue Cross.