Jack Wolfskin

Arctic Discovery

Client: Jack Wolfskin
Role: Executive Producer, Supervising Producer
Director: Will Saunders

This is a nail-biting human-focused story. Through the eyes and shoes of Ronan Donovan, a National Geographic wolf biologist, we will learn about the mythology of wolves, the state of the Yellowstone packs, the pursuit of discovery, and the legacy of Mr. Blue.

Highlighting the 1995 Jack Wolfskin collection will play an integral part in allowing Ronan to explore harsh landscape in any condition. Through this story we'll see this in a natural and authentic way.

The bidding process began in December 2021 and was awarded in January 2022. As the Executive Producer, I had the honor and challenge of working with an international client navigating the most efficient way to showcase this branded episodic series.

The deliverables included an eight minute hero video, four episodes, four teasers, TVC spots for Canada and Germany, and 25 stills.